Ranking well in the search engines is first priority of any website owner and most of owners spend lots of money in buying links and posts in various sites and blogs to keep their site in the eyes ofsearch engines. These posts and links contain a Anchor Text which decides how will search engines react to a search of particular type.
Suppose I buy most of the post and links on various sites with the text : The Review Blog and the url is url of my blog , the text “The Review Blog” will be called as Anchor
Text.
The keywords in the anchor text of incoming links to a site is one of the most important factors for ranking well for the keywords you target. Knowing this
well, most professional bloggers got their blog to the the number one position
for the keywords just by offering a free link back to the sites that review
their blog and link to his blog homepage with the anchor text they needed.
Taking one such Example : John Chow , I will not
criticize him neither say any words but still he was thrown off the main page of
Google for his Anchor Text “Make Money Online” which was one of the favorites of
the bloggers worldwide when he was on the top of search engines.
However he made a mistake by getting people to link his blog with only an anchor
text of ‘make money online’. If too many sites link his blog with the same
anchor text, Search Engines (Google Particularly) will be able to find out that
these are artificial links and may soon kick his blog out from the first page of
the search result itself. Infact this happened recently.To last longer for the
keywords you target, get sites to link you with a variation of the keywords in
the anchor text. Having a variety in the anchor text of your incoming links is a
signal that those links are natural.
Example: If you are trying to get your site to rank well for the keywords
‘make money online’, try to get sites to link you (or buy links) with a variety
in the anchor text like ‘make money online surfing’ and ‘ways to make money
online’.
This way Google may not figure out easily that you are artificially trying to
rank for some keywords and you will last longer once you are successful in
getting to a good position for the keywords.
Or you could try to make some good post on making money online, like a guide,
and then Digg it. If your post gets to the frontpage, you will get thousands of
incoming links to your post and pretty soon you may get to a high position for
the keywords you are targeting.
If you are confused on which anchor texts to target, try using a keyword tool like
Overture. Also check out this backlink anchor text analyzer and checklist of the factors
that affect your rankings with Google, MSN, Yahoo.
This is little bit incomplete information. John Chow was not penalized for using “Make Money Online” anchor text to point his website, but he was penalized for using “paid reviews” concept to get the back links. That’s what costed him the removal from google indexing.
Not only “Make money online” but you cannot even find him in google by his name. But searching “John Chow” will give you all those sites on first page, which eventually pointing to his website only.