SEO is a trade that exists solely on the internet, and even then it is comprised almost entirely of the hot air of so-called “expert opinion.” Plenty of it blowing around these days as search maintains position as one of the most important marketplaces in the modern business world. Manywebmasters will end up searching for blog entries, articles, informational web sites, etc to help get them up to speed.Having Keywords is not what the search engines want these days they have complex algorithims for their search engines .I have summed up some of the basics of the SEO things which are used .
Algorithms. A search algorithm is, in short, the incredibly complex mathematical formula that a search engine uses to “rank” web sites for keywords. Based on a huge number of variables and calculations, algorithms are among the most closely-guarded secrets on the internet. Why? Imagine if they were leaked - suddenly the less-than-honest would have a very specific guideline to follow in climbing to the top of search results in a less-than-organic way, ruining the quality of Google’s search results and their entire competitive advantage with it.
Crawlers. Googlebot, for example, is a search engine crawler. Googlebot periodically traverses the web in record time, indexing content, links - everything contained in page source code - and storing it in Google’s search index. Then, when a user visits Google and enters a search phrase, the index, filtered by the algorithm, is what the user gets. Please note: there is some delay in this process since the results you’re getting are from the index and not the live web.Likewise Yahoo Slurp and MsnBot , The TechnoratiBot, and others as well.
Directories. When webmasters realized just how much power inbound links have in determining search rankings they quickly set out to do two things:
- get inbound links and
- set up web sites where other webmasters could achieve inbound links (meaning big traffíc revenues for the site).
Hence the directory farms you’ll find today. Link building has been a priority on the líst of any SEO-savvy webmaster for years, and as a result “quick fix” directories that allow streamlined listing submissions get a ton of traffíc. However, Google and the other major search engines are on to this tactic, and the word among SEO “experts” is that the benefits of listing your site at directories are diminished if not gone.Many rely on this technique till today and many directories have got a Pagerank of more than4 with this link building thing.
Frames. Frames do not make links better because of the fact that it’s in the new frame what the links are opening so the crawlers face a serious problem in making to those links while a layout made in CSS will help crawl the spiders to an extent .
HTML.Search Engines rely on the webpage’s HTML code so main attention should be given to the HTML code of the page otherwise if it lacks in design then it will create a problem for the site in the matters of SEO.
Link Popularity. The main thing behind page rank is the link popularity which decides that you have been linked from how many pages with the links that your Blog rely’s upon. It should be taken care of like this <ahref=”your url” >link text</a>.This link text is called as Anchor Text . which is decisive in making your Blog Popular.
Link Building. The same as link popularity but its something different it’s how many pages link to you
Link Baiting. The main theme of your pages /blog which attracts the people and they are ready to link to your blog with that link.
Meta Tags. Now a days meta tags are not really used in the way they were used 2 years ago when it was with the meta tags that search engines made them popular. Now its the anchor text which makes a site popular and also the incoming links.
Search Engines. For a particular word when you do a search the search engine shows up relevant pages but when it does not show the relevant content which you really want then you say that the search engine is not good. Basically work of a search engine is to search for a keyword in its database and bring out the relevant searches . Its a complete necessity for a SEO expert.
Search Engine Optimization. Technical feasibility of a search engine to crawl a content and give the site preference in the search index is what is meant by SEO. However, there is an obvious difference between optimizing a page’s code to be clean and search friendly and writing link bait that will be popular and get linked to.
Search Engine Results Pages (SERPs). The pages resulting from a search engine query run by a user. Webmasters review these pages to determine where their pages are ranking for certain search terms.
Sp@mming. Any unnatural effort to bring a page higher in search results. What constitutes sp@m is open to some interpretation, but the only interpretation you need to worry about is that of the major search engines. If Google, for example, considers a technique “spammy” you’d be wise to cease at once.
Submission. In the last some years link submission to the search engines have not paid any thing instead now a days many rely on the technique of having quality incoming links and quality outgoing links as well.
Well i am just a beginner but i hope that it will let people understand the basics of the SEO so that they can make their Blog rate higher in the search engines by understanding these terms .
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